What should I do before the show to maximize my results?

Marketing starts before the show begins. Create content showing the packing up, organizing pieces, getting everything ready—it’s great social media content that’s different from your usual posts. It lets your audience know you’re about to have a big sale and that you’re an active artist doing things. Try to drive your local following to the show—the best way to sell art is face-to-face in person. Even if the show isn’t in your hometown, you never know where your followers live or might be that weekend. These updates also drive FOMO for everybody who can’t come, because you’ll be extending the sale opportunity to them too. Email your list about the show with who/what/when/where/why details. Tease that you’ll have big announcements they won’t want to miss (the show-specific sale and live broadcast). Share the same message on social media—this is omnichannel marketing. On social, use both images and videos. For Instagram, do feed posts, story posts, and reels. After this, everyone knows you have a show coming up, and those who can’t make it know there’ll be a special offer they can participate in.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-07-28