Does validation only matter when I'm first starting out?

No, validation is an ongoing discipline that applies throughout your entire career. It applies when launching new series, testing new products (like prints or limited editions), exploring new niches, trying new marketing messages, or pursuing any new initiative. Even established businesses must validate new directions before investing heavily. Think of it as a muscle you build over time. Every time you introduce something new, you should validate it quickly and cheaply before scaling up.

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Asked by an established artist considering new work · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-24