Should I keep selling on platforms like Etsy or online marketplaces if they're working for me?

Absolutely yes—if something is working for you, double down on it, triple down on it, ride it as hard as you can. It doesn’t matter if it’s offline galleries, art fairs, Etsy, or any other marketplace. This is not a zero-sum game. However, make sure that whatever you’re doing is in addition to, not in lieu of, building your own following and your own attention. Always work to peel as much of that attention away from those other platforms to an area you own—your own website, your own email list. Use those platforms to drive traffic to your owned properties, because you don’t control the marketplace platforms and their terms can change at any time.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25