Is there a secret code or shortcut to building a successful art business online?

There is no code. There’s nothing to crack. There never has been a code. If you own your own website and you are building your own attention—emails, customers, fans that you can communicate with on your own terms—and you continually show up to work every day doing things that foster that growth, that’s it. That’s the ‘code,’ and it’s not really a code. You just do that work, stay at it, and it becomes a game of pressure over time. You’ll be selling art for 30, 40, maybe 50 or 60 years, so start building attention you own and keep showing up every single day. There is no silver bullet, no easy money, no shortcut. Own it, don’t rent it, and start building it. Do that, and you win. It’s that simple.

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Asked by an artist looking for a quick solution · Answered by Patrick Shanahan · art-marketing-podcast · 2018-03-27