How do I know what style or niche I should focus on?

When you’re just starting out, it’s normal not to have a clear definition of your style - you might give different answers when people ask. What’s more important is paying attention to what resonates with your audience. Notice which pieces sell well (even if they’re not the ones you expected), which content gets engagement, and which demographic responds to your work. Your niche will often reveal itself through market feedback rather than through your own initial intentions. Stay consistent with creating, but allow your style to evolve based on what you enjoy making and what connects with buyers.

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Asked by a young artist still developing their style · Answered by Patrick Shanahan and Betsy Mae · art-marketing-podcast · 2024-10-15