What pattern do you see in artists who are the most successful sellers?

Looking across thousands of artists, the most successful ones—whether brand new and taking off or established with consistent sales—are all getting storytelling and connection right. They’ve figured out, either naturally or through trial and error, how to bring people into their process, create fans, and differentiate themselves from just adding more images to the supply. This pattern is consistent across every stage of business growth. Some figured it out intuitively, some learned it deliberately, but the common thread is clear: the top sellers are the ones building genuine connections through story and process, not just posting finished work. This isn’t the only component of successful marketing, but it’s a major one that keeps emerging across the artists generating the most revenue.

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Asked by a general teaching point · Answered by Nick Friend · art-marketing-podcast · 2024-06-21