What's the single most important thing that separates successful artists from unsuccessful ones?

Consistency is the single biggest differentiator between successful and unsuccessful artists and photographers. The difference isn’t talent, luck, or even marketing skill—it’s simply staying consistent over time. When things get tough, most people quit, stop marketing, lose momentum, and never recover. The ones who succeed are the ones who keep showing up, keep creating, keep marketing, even when progress feels slow. It’s not about being perfect or fast; it’s about not quitting. That consistency, maintained over months and years, is what builds a real business.

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Asked by artists wondering what separates success from failure · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-04