What makes running contests with messaging platforms so effective?

Running contests with messaging platforms like Facebook Messenger is one of the highest leverage activities available. It allows you to build direct communication channels with interested people in a format that has extremely high engagement rates. Messenger marketing is the wave of the future, and by getting into this level of marketing, you’ll be ahead of 95-98% of artists and most businesses in general. The combination of contest mechanics (which naturally generate engagement and attention) with the direct, personal nature of messaging creates powerful opportunities for building relationships and converting interest into sales.

---

Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-04