When is the best time to run a contest, and how often should I do them?

The fourth quarter (holiday season) is an excellent time to run a contest because it reminds your audience that you’re open for business and have beautiful art ready to be wrapped and gifted. In terms of frequency, run at least one per year during the fourth quarter, but ideally run one contest per quarter throughout the year. This creates a sustainable rhythm where you can continually improve your technique with each contest while maintaining engagement with your audience year-round.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25