What price ranges should I offer in my art business?

You need to offer a comprehensive price range to maximize your business potential. Aim for offerings from $0-100 (non-wall art items like cards, small merch, prints), $100-1,000 (larger prints, small originals), and $1,000+ (large pieces, originals, limited editions). Having this expanded price range is one of the easiest ways to grow your art business because it allows you to capture sales from different types of buyers at different price points. Print-on-demand makes this incredibly easy to achieve—you can go from having a handful of original pieces to thousands of product variations overnight without inventory risk or upfront cost. This transforms a limited store into a robust business that can serve collectors at every level.

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Asked by artists considering their pricing structure · Answered by Patrick · Art Business Webinar · 2026-05-22