When should I run my first giveaway if I'm just starting out?

Run your first giveaway as soon as you launch your website. Call it a ‘new website giveaway’ and use it to celebrate your new online fine art business. This is a perfect opportunity to start building your email list from day one. The giveaway teaches you the process (which you’ll repeat in the future) and helps you gather emails before high-traffic selling periods. Even if your social media following is small—say, a few hundred people combined across platforms—running a giveaway now sets the foundation for future growth and sales success.

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Asked by an artist with a new website and small social following · Answered by Juan · Office Hours · 2026-08-11