What is a flash sale and why should I consider doing them?

A flash sale is a deeply discounted offer on a single item for a very limited time, often announced live or with extreme urgency. Flash sales work well for moving inventory you have on hand. They create immediate action because of the scarcity and discount combination. They’re particularly effective when done spontaneously or announced during a live video. Flash sales are one of the marketing tactics that should be part of your regular marketing rhythm.

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Asked by an artist looking for sales tactics · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-01