Should I keep physical samples of all my print types at home even if I don't sell originals?

Yes, absolutely. You should have at least one sample of every print type you offer—canvas, metal, acrylic, wood, various papers—ready at your home or studio at all times. Think of yourself as a retail store. You need these for live videos, for showing customers on video calls, for in-person pickups, and for truly understanding your own products. You can’t effectively sell something you’ve never held and examined yourself. These samples are your display inventory, just like any retail store would have.

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Asked by general teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-07-08