Do I need to prepare a landing page and payment system before doing a flash sale?

No. The landing page and complex payment setup are exactly the kind of friction that stops people from taking action. You can accept payment any way that’s easiest—PayPal, Venmo, direct message to arrange payment, credit card over the phone, even a check. The 80% of the value is in actually running the live show, showing your work, and making the offer. All the payment and landing page details are the 20% that perfectionists get hung up on. Don’t let the 20% stop you from doing the thing that actually matters. Just ship it today with whatever payment method is simplest.

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Asked by an artist concerned about technical setup · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-28