What annual marketing maintenance should I do regardless of my business size?

Perform a yearly audit of your marketing stack and contact data—it’s like spring cleaning for your marketing. This is valuable whether you’re just getting started, picking up steam, or running a thriving business. The audit involves organizing your contacts, cleaning up your email list, reviewing what marketing tools you have in place, and ensuring everything is properly connected and functioning. Gather contacts from all sources, organize them in a spreadsheet with complete data, make sure they’re properly uploaded to your email service provider and advertising accounts, and verify that tracking codes like the Facebook Pixel are still working on your website. A little organization goes a long way and sets you up for success for the coming year.

---

Asked by artists looking to maintain their marketing systems · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-23