What are the open rates for messaging compared to email?

Messaging platforms can achieve 80-90% open rates almost instantaneously when sending broadcasts, compared to email which typically achieves around 20% open rate on a good day. The key metric isn’t just the size of your list - it’s the open rate. If people aren’t opening your messages, you’re not getting their attention, so a smaller list with higher engagement is more valuable than a large list with poor open rates.

---

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22