How long should my reels be to keep people watching?

Keep reels short and engaging—15 to 30 seconds is ideal in most cases. If you’re filming someone singing or a long process, edit it down to the most compelling moments. People on social media won’t stay for long content unless there’s strong context and a reason to watch. The first three seconds are the most important: use them to hook the viewer with something interesting, then deliver value quickly.

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Asked by an artist featuring musical performances · Answered by Indra · Office Hours · 2026-06-23