What are the two primary goals I should focus on between now and the holiday sales season?

Your two-fold goal is: First, get your digital house in order—make sure your website, analytics, email systems, and advertising pixels are all properly set up and functioning. Second, stay top-of-mind with your buyers and potential buyers by consistently being in front of their eyeballs. You need to plant seeds now through regular communication and engagement so that when the buying frenzy starts, you’re completely in the game and the first artist they think of.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13