Why are there different types of live shows like different golf clubs?

Just like golf requires a bag full of different clubs for different shots, live selling requires different types of live broadcasts for different situations and goals. There’s the big, formal, well-planned art show (the driver)—suit on, wine poured, carefully curated. There’s the one-on-one live video call with an individual customer showing specific pieces. There’s the zero-prep, moment-of-inspiration spontaneous live. And there’s the flash sale. Each type serves a different purpose and fits different moments in your business. You don’t use the same club for every shot in golf, and you shouldn’t think there’s only one way to go live. Build your bag of clubs and use the right one for the right situation.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-28