How can I use Instagram Live to reach new audiences beyond my existing followers?

One of the most powerful features of Instagram Live is that when you bring a guest onto your stream, their audience is also notified that they’re live. This means some portion of your guest’s followers will join the stream and be exposed to your brand and artwork. This is pure arbitrage—you can get your art in front of potentially thousands of new people completely free by bringing on guests with large followings. Use both a ‘buckshot’ and ‘sniper’ approach. The buckshot method means doing lots of live streams and cycling through many different guests—statistically, some will have high follower counts and you’ll gain exposure. The sniper method means strategically identifying people in your network who have substantial Instagram followings and asking them to collaborate on a live broadcast. Either way, you’re marketing to entirely new audiences without paid advertising.

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Asked by an artist wanting to expand their audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-01