How do live shows help with content marketing?

Every live show becomes multiple pieces of content. After you finish a live broadcast, you download the video and distribute it across multiple channels: post it to your Instagram TV, add it to your Instagram feed, put clips in your stories, post the full video on Facebook, and email your list with the video or a link. Even if the live show itself only had a few viewers, you’ve now created a content asset that reaches your entire audience multiple times across multiple platforms. This is incredibly strong content marketing, and most artists aren’t anywhere close to this level of consistent, multi-platform content creation. Each live is essentially a content touch and an email opportunity.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-28