How does someone move from cold to warm to hot traffic?

The traffic progression works like this: Someone starts as cold traffic—they’ve never heard of you. They might find you through organic search, word of mouth, or see you at a show. Once they visit your website (and you have tracking installed), they automatically become warm traffic because now you can show them ads. If they’re also on your email list, they’re warm traffic. They remain warm as they engage with your content, see your ads, and get to know your work. They become hot traffic when they take a high-intent action like adding a piece to their shopping cart. At each stage, you should be showing them progressively more direct messaging that matches their level of familiarity and intent.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09