How far in advance should I start planning my Mother's Day marketing campaign?

You should start planning your Mother’s Day marketing at least 21 days before the holiday. The key is to figure out how long it takes to ship your art, then work backwards from Mother’s Day to determine when customers need to order so their gift arrives on time. For example, if it takes 10 days to ship, you need to set your order deadline 10 days before Mother’s Day and time your marketing accordingly.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26