How can I manage selling my work both through galleries and on my own website without conflicts?

Be completely upfront and fair with your galleries. List all your work on your website, including pieces hanging in galleries. For gallery pieces, note at the bottom ‘currently hanging at [Gallery Name]’ and include their contact information. Disable the checkout function (set price to zero in your system) so collectors must contact you. When someone inquires, immediately call the gallery to facilitate the sale. Always err on the side of giving credit to the gallery if there’s any question about who generated the sale. Make it clear that any piece in a gallery is effectively owned by them during that time. Only work with galleries that trust you to handle this arrangement fairly. This transparency builds long-term relationships and allows you to maintain control of your online presence while honoring gallery partnerships.

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Asked by an artist balancing gallery and direct sales · Answered by Lindy Severns · art-marketing-podcast · 2025-02-07