Why is attention so important in art marketing, and what can I learn from how the Kardashians approach it?

Attention is the modern currency of our world and determines your success in selling art. The Kardashians have mastered the modern game of attention better than almost anyone—they understand how important it is, how to get it, and what to do with it once they have it (which is anything and everything). They constantly move attention between venues—from TV to social media to print and back. What’s most impressive isn’t just their tactics but how they’ve monetized that attention. As an artist, you can take lessons from their playbook without any of the controversial aspects. You need to be aware that attention is a game, but the good news is there’s tons of it available and you don’t need Kardashian-level attention to build a thriving business. You just need to understand the game and work to capture your share. The world is more interconnected than ever, making it easier to reach your audience if you approach it strategically.

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Asked by artists trying to understand marketing fundamentals · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-23