How does live video make digital art selling more like in-person selling?

Live video transforms static, two-dimensional website browsing into a dynamic, interactive experience. It bridges the gap between digital and in-person selling by adding the human element—real-time conversation, the ability to show details and how light interacts with the work, immediate answers to questions, and the personal connection that comes from seeing and hearing the artist. Instead of a potential buyer clicking through static images alone, they experience something much closer to walking into a gallery and having a conversation with the artist or a knowledgeable sales person about the work.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06