How many Facebook or Instagram accounts should I have as an artist, and which one do I post to?

You need two Facebook accounts by design: your personal profile (under your own name) and your business page (your artist/brand name). You’re required to have a personal profile in order to create and manage a business page. Always post your art content to your business page first, then share that post to your personal profile to pick up engagement from friends and family. The same principle applies to Instagram if you have both a personal and a business account—pick the one with the best engagement or most followers, focus there, and consider consolidating if you’re spreading yourself too thin.

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Asked by an artist confused about multiple social media accounts · Answered by Juan · Office Hours · 2026-06-09