Should my art website have lots of features, animations, and interactive elements to stand out?

No. Your website should be minimalist with limited distractions and no unnecessary bells and whistles. The established paradigm for displaying, viewing, and purchasing art—set by galleries and museums—is minimalist and simple. Your website should mimic that modality. This isn’t about being boring; it’s about following the proven framework that buyers already understand and expect when viewing and purchasing art.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-16