Should I tell my existing email list about giveaways if the goal is to get new leads?

Yes, absolutely email your existing list. The beauty of giveaways is the optionality—you win through new leads, started conversations, staying top-of-mind, and sales. Your friends, family, followers, buyers, and collectors deserve to have fun and want to win things even if they’ve purchased before. The giveaway is marketing in a fun way that spices things up beyond average posts or emails. It facilitates conversations, which are incredibly valuable. Even collectors who spent thousands might see your giveaway announcement and realize they have more wall space to discuss. It keeps you relevant and top-of-mind.

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Asked by an artist questioning whether to include their existing list · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-16