What is 'newsjacking' and how can artists use it to gain attention?

Newsjacking means inserting yourself into current events, cultural moments, or trending news to gain visibility. For artists, this could mean creating work tied to major sporting events, celebrity moments, or cultural phenomena that already have massive public attention. When you create art connected to what people are already talking about, your work naturally gets more shares and visibility because it rides the wave of existing interest. Timing and relevance are key—create the work while the moment is hot.

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Asked by an artist learning marketing strategies · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-25