I'm in Bucket Two—my art is validated but I've never focused on marketing. What's my biggest problem?

Your biggest problem is that you have an attention, marketing, and lead generation problem. You need to acquire people you can market to and sell to. This means building your email list, cultivating your collector list, learning the basics of marketing, and doing it consistently for years—emphasis on years. Even though you’ve had some success selling your work, your business is essentially starting from scratch when it comes to marketing. You need to build these marketing muscles and never stop. The business won’t grow until you start generating leads and marketing consistently, and you must accept this will take three to five years of sustained effort.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22