How can I use Instagram to research what art is in demand?

Instagram is an excellent search engine with built-in social proof. Start with search terms related to your niche, which will lead you to hashtags. Hashtags show you the most popular shared images. From there, click into individual artist profiles—examine their past posts, story highlights, and websites. You can even send a direct message asking what their best-selling pieces are. The engagement and popularity signals on Instagram give you real insight into what resonates with audiences.

Asked by an artist learning social research · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-22