I'm in my 70s/80s/90s and haven't built an art business yet. What should I know?

This is a cautionary tale: artists will never stop creating or wanting their work to be seen and sold, even at 80, 90, or 100 years old. Many artists in their later years come seeking help but have no email list, don’t understand technology, and don’t know how to market. They all say the same thing: ‘I wish I would have done this 30 years ago.’ Don’t wait. You likely have 20, 30, 40, or more years left to get the art business right. Start building the fundamentals now—learn to capture emails, send marketing campaigns, stay consistent. Build something sustainable that you can continue working on in your later years so you’re not starting from zero when you’re 85.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-19