Why should I share personal content on social media when I'm trying to sell my art?

Psychology research shows we’re instinctively drawn to people with whom we share similar traits, interests, or life experiences. The similarity attraction effect means we generally like and do business with people who are like us. When you only post your art, you’re missing the opportunity to create these connections. If you sat next to someone on a plane, you wouldn’t just show them your art and offer a coupon—you’d have a conversation where they learn about you as a person. Your social media should work the same way. By sharing personal interests, hobbies, and aspects of your life, you give potential buyers multiple points of connection beyond just the artwork itself. This bonding makes them significantly more likely to purchase from you.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-02