What kind of content should I post during a giveaway campaign beyond the initial announcement?

Post something about the giveaway almost every day using varied formats. Show your face and talk directly to your audience. Film yourself with the actual print, show the back, explain it comes hand-signed, describe the matting, share the story behind the piece. Remind followers that many have been following for years but don’t yet own your work, and this is their chance to become a collector. Create carousels with different images and include video of yourself giving participation instructions. Use Stories daily with link stickers (edit the link text to say ‘subscribe here’ or ‘enter to win’ with pointing emojis). If you run out of ideas, reshare your reels or carousels to Stories. Also actively promote offline—text friends and family, ask them to share with their networks. This personal outreach often brings 20-30 additional subscribers who don’t know you but hear about it from someone they trust.

---

Asked by an artist running their first giveaway · Answered by Juan · Office Hours · 2026-04-16