How should I think about the different types of content on Instagram?

Think of Instagram as three social networks in one: the feed, reels, and stories. Within these, you have five different content types: posts (single images, videos, or carousels), reels, stories, videos, and live broadcasts. An easy way to understand this is to imagine each social network and post type as a room in a house. Your job as a marketer is to make sure your art is hanging on the wall in each room of the house - in the kitchen, living room, bathroom, and master bedroom. Some people will only go into one room, others will visit multiple rooms. If you’re not creating content consistently for all those rooms, your art isn’t on the walls, and people coming in and out won’t see it. Every time that happens, it’s a lost opportunity you can’t get back.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04