What are the essential basics every artist needs to do to build a business?

The basics are: (1) Have your art up on a website with prices where people can check out and buy immediately; (2) Have a good range of pricing; (3) Capture email addresses from visitors and followers; (4) Actually email those subscribers regularly; (5) Keep your marketing consistent—don’t disappear for months at a time. You also need to be letting people get to know you as a person, not just showing your art. These fundamentals must be in place and maintained consistently year after year. You can’t just create and hope someone discovers you—you have to create the business yourself.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-19