Why is Q4 particularly important for artists selling online?

The fourth quarter (especially Black Friday through December) represents the biggest online shopping period of the year. In 2020 specifically, with galleries closed and in-person art shows cancelled due to COVID, all art buying demand has moved online. This creates an unprecedented opportunity - you have access to buyers from every town and city who would normally purchase at local galleries or art fairs, but now they can only buy online. The market has seen 200-300% growth compared to 2019. This is the time to take your online marketing seriously because the buyer demand is higher than it’s ever been, and it will likely be the biggest e-commerce fourth quarter in history.

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Asked by an artist planning their year · Answered by Nick · art-marketing-podcast · 2020-10-01