When should I start running Facebook and Instagram ads for my art?

Start running ads to warm traffic (people already familiar with you) once you’ve validated your art with actual sales and built up your basic marketing capabilities. You need to be consistently creating content—a mix of behind-the-scenes ‘romance’ posts and sales posts—and have a functioning website. Running ads before you have traction is premature. But once you’re actively marketing and have some momentum, Facebook and Instagram ads to your existing audience become crucial for growth. These platforms have massive attention, and showing your content to people who already know you but might have missed your posts organically is an efficient way to drive additional sales and fuel your growth.

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Asked by an artist considering paid advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-29