Should I use LinkedIn to market my art instead of Instagram?

You can absolutely build a business on LinkedIn—some artists have done it successfully with massive results. LinkedIn has been cracking down on AI content lately, which is helping authentic creators. However, you still need to be on Instagram because it’s a giant visual search engine. You don’t have to spend all your time there or let it melt your brain, but you need a presence. The key is consistency on whatever platform you choose, not perfection across all of them. Pick what works for your personality and circumstances, but don’t completely ignore the major visual platforms.

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Asked by a UK-based artist considering LinkedIn · Answered by Patrick · Art Business Webinar · 2026-06-12