How long should my reels be—under a minute, or can I go longer?

Shorter reels consistently perform better. While some people advocate for longer formats, data shows that reels under a minute—ideally closer to 15–30 seconds—get higher engagement and completion rates. Keep your content concise, fast-paced, and focused. If you have a lot to say, consider splitting it into two separate reels rather than making one long video. Attention spans are short on social media, so brevity wins.

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Asked by an artist with video editing experience · Answered by Millie · art-marketing-101 · 2026-06-19