Why can the artist sell their own work better than a gallery salesperson?

Because no third party can replace the artist’s authentic voice when talking about their own work. When artists present their pieces, they’re not ‘selling’ in a pushy way—they’re just talking about their inspiration, what’s behind the work, the interesting textures and details, where the great parts are, and the materials used. This genuine connection and insider knowledge creates an experience that no hired gallery salesperson can replicate. The personal story and creative process from the actual creator is far more compelling and leads to stronger sales than any third-party pitch.

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Asked by an artist nervous about presenting their own work · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-16