What's the right timeline and expectations for building an email list?

Building an email list is a long-game strategy that requires patience and persistence over time. There is no shocking shortcut or best single way - there’s only one way, and that’s building your list one email at a time. Every successful email marketer has this in common: they built their lists one email at a time. Focus on pressure over time rather than instant results. Get your first email, then focus on the second, and rinse and repeat. Some events or strategies will add 15 emails, others might add 100+ in a weekend, but the key is consistency. Set up both your online capture (website popups) and offline capture (fishbowl at shows) and keep at it steadily. The compound effect of consistently adding emails, combined with proper follow-up and relationship building, is what pays dividends for years to come.

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Asked by general teaching about email list building fundamentals · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-07