What should be my priority when I feel overwhelmed by all the marketing tasks?

Prioritize creating video content (reels) because that’s where you’ll get the highest return on investment. Yes, creating reels takes more time than text posts—maybe an hour when you’re learning versus five minutes for someone experienced—but reels are the content that will actually get you discovered and build authentic connection. Regular posts, stories, and email might keep you top-of-mind with existing followers, but reels bring in new people. If you’re spending hours perfecting caption copy that almost no one reads, redirect that time to learning how to make reels. The bootcamps and tutorials exist to teach you. Time invested in video skills pays off far more than time spent on other marketing tasks.

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Asked by an overwhelmed artist deciding where to focus · Answered by Juan · Office Hours · 2026-07-09