How do I get sales when galleries aren't moving my work?

Being the best artist doesn’t always mean you’ll sell the most work through galleries—that’s a classic trap many talented artists fall into. The key is learning marketing fundamentals: understanding your niche, building your email list, and communicating directly with potential buyers. One artist had work in galleries that wasn’t selling much, but when they sent an email to their own list about upcoming work (not even finished work—just a sketch), a collector who had been on the list for a year without ever responding immediately reached out and made a major purchase. Direct marketing to your own audience often outperforms gallery representation alone.

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Asked by a talented artist struggling with gallery sales · Answered by Patrick Shanahan & Brien Cole · art-marketing-podcast · 2024-10-04