I was told to unfollow accounts to improve my follower-to-following ratio. Should I do this?

No, ignore that advice. The follower-to-following ratio was important about 10 years ago, but it’s not a thing anymore. Nobody pays attention to how many accounts you’re following. What matters is your follower count—that’s the signal people look at to decide whether to trust you. Focus on following relevant accounts in your niche to grow your audience, not on maintaining a specific ratio.

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Asked by a new artist in the UK · Answered by Juan · Office Hours · 2026-05-21