Should I create content on TikTok and then share it to Instagram?

No, do not create videos on TikTok and then upload them to Instagram. When you create content on TikTok and share it to Instagram, either by uploading the saved video or using automatic sharing, there’s a TikTok logo that appears on the video. Instagram’s algorithm sees this and suppresses your reach because they don’t want to give free advertising to their competitor. Instagram and TikTok are at war with each other, so Instagram will intentionally limit the view counts and distribution of any content that promotes TikTok. If you want to be on both platforms, you need to create native content separately for each platform to get the full benefit of the algorithm on each.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2022-05-02