Should I offer discounts and coupons, or will that devalue my art?

Don’t overthink discounts—they serve different customer segments and both approaches work. Some collectors will specifically wait for Black Friday or Cyber Monday sales because that’s their shopping pattern. Others prefer to pay full price and will decline coupons even when offered, feeling it better supports the artist. A ten or twenty dollar discount isn’t your bottom line—acquiring new customers and serving existing ones well is what matters. Many customers are genuinely thankful for coupons and complete purchases they might have hesitated on otherwise. Focus on the bigger picture: growing your customer base year over year, which compounds your business growth over time.

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Asked by an artist questioning discount strategies · Answered by Hava Gurevich · art-marketing-podcast · 2025-08-22