What's the biggest mistake artists make when they're already seeing some success?

Many artists who are seeing success—from those selling several pieces to strangers up to those approaching six figures—break the majority of these pricing rules, often massively. They might be doing okay because their business is humming along, but they’re leaving thousands to tens of thousands to even hundreds of thousands of dollars on the table. The most common mistakes are not having a proper price range, avoiding negotiation entirely, never running sales, and not offering non-wall-art products. Once you understand these principles are just mathematics and implement them, you stop leaving money on the table.

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Asked by an established artist reviewing their strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-06