Should I create a separate page on my website for a new product that's not artwork, like a journal I'm publishing?

Yes, absolutely create a standalone page for products unrelated to your artwork. A journal, book, or other non-art product needs its own dedicated page because it requires different explanation—the concept, your motivation for creating it, how to use it, and all the relevant details. This page becomes the hub for that product. You can build this page even before the product is available for purchase. Set it up as a ‘work in progress’ or ‘coming soon’ page with descriptions and information, but without the purchase button active yet. This allows you to start driving traffic and building awareness before launch. Later, when the product is ready, you simply add the buy button (which might link to an external fulfillment partner). Promote this page in your email campaigns and social media at least once per week.

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Asked by an artist publishing a journal · Answered by Juan · Office Hours · 2026-04-02